SPOTLIGHT: Agios sets the stage for the first new AML therapy in decades
Our client AGIOS needed a disease state education campaign to ready the market for a whole new approach to fighting AML (Acute Myeloid Leukemia). After a two day workshop with the global stakeholders, we landed on a campaign that would express the power of allowing cells the freedom to evolve to their full potential.
Because the intra-cellular science of the disease state as well as our MOA is so profound, we chose to depict the fully differentiated cell as hero, illustrating that the power to transform begins at the cellular level.
MOA Video
Disease Education Brochure — Cover and Interior Spread
Disease Education Website